Our friends over at Diptongo Media Group recently reached out to us for help with an exciting challenge: they needed us to solve a 4 seconds in a zoom-out shot in a traditional animation technique for one of their clients, HIT Back to School.
The goal was to showcase all of the client's beloved characters and capture the essence of the sea, all while working within a completely limited palette of black and white.
But we were up for the challenge. Drawing upon our expertise and assembling the perfect team for the job, we were able to collaborate with old friends and bring this little kids' world to life.
FINAL TVC HIT BACK TO SCHOOL COLOMBIA
STYLEFRAME DEVELOPMENT
BOARDMATIC & ANIMATION ROUGHT PASS
CHARACTER DESIGN
Our team was tasked with taking the characters from the key visuals and develop a quick study to gain a comprehensive understanding of their appearance from various angles.
Then we shared this material with the animators, who focous on create great movements to simulated the feeling of being submerged in the sea.
It was a wonderful opportunity to flex our creative muscles and showcase our ability to transform limitations into artistic expression.
We really hope you like this project as much as we love to do it.
CREDITS
Agency & General Direction: Diptongo Media Group
PRODUCED by : BLACK STUDIO
Direction: Gustavo Castellanos
Character Development: Gustavo Castellanos
Storyboard & Animatic : Gustavo Castellanos
Animation Director: Geovanny Chamba
Rought Pencil: Fabricio Tapia
Clean Up : Geovanny , Fabi y Paul
