Our Friends of NON Studio call us to help them work over the Pitch Call made by PAPER Agency for their client Amstel Ecuador. As Black Studio, we was involved in the Creativity Direction and translate all Scripts in to a Visual Narrative.
Once we WON the Pitch we must to Start Work in the Pre-Production Stage and work with the Characters that the Agency Develop for their Print Material, so we made a Turn Around Guide for Animator to understand how to replicate that style.
Also work in some Styleframe Designs to find the right look and the Storyboards / Animatics as Guides for the Animation Team of NON.
ROUGHT SKETCHES
One of the first approach since the begining of the process the idea was to have dinamic shots and extreme perspective in movements as much as we could based on the script and thats what we try to do even in early stages of rought ideas.
STORYBOARDS / BOARDMATICS
Storyboard Street Style
This was part of the Pitch the idea was to play with Product and transitions to jumpr betwen different shots, also use the liquid Effects to could jump from Live Action to Animation.
Production by NON STUDIO & BLACK STUDIO
General Director : Mauricio Navas
Pre-Production Creativity & Direction : Gustavo Castellanos
Rought Storyboard: Gustavo Castellanos
Clean Up Storyboard: Hugo Echeverría
Next Steps before Pitch and get the Project .
Production by NON STUDIO & BLACK STUDIO
General Director : Mauricio Navas
Pre-Production Creativity & Direction : Gustavo Castellanos
Storytelling: Gustavo Castellanos & Mauricio Navas
Concept Art: Gustavo Castellanos
Background Design : Gustavo Castellanos , Pixel Rush, Javi Fuentes
Rought Storyboards: Gustavo Castellanos
Animatic: Gustavo Castellanos, Juanse Bossano
Styleframe Design
Background Lay Out.
Unfortunatelly for Personal Issues, BLACK can not continue been part of the project so we finish the Pre Production Stage, deliveriung The Creative Direction for the next 4 Scripts. All of them was approved for our Partners of NON , Agency and Client.
Amstel_ Museo_Boarmatic_16:9
Amstel_ Tulipan_Boarmatic_16:9
Amstel_ CasaClasica_Boarmatic_5:3 / Amstel_ Puentes_Boarmatic_5:3
If you want to check the full project and the end Result.
Follow the link and visit the Page of our friends of NON STUDIO.
